We're Makeena:
a rewards app for good

We want everyone on this big, beautiful planet of ours to easily find and afford healthier food, eco-friendly products, you know, the good stuf. So we created an app that instantly connects you to better choices — products that are better for your health, better for your life, and oh yeah, better for the planet.

Like many of the products you’ll find on our app, Makeena is part of a larger movement — a movement to build better businesses. Being a Certified B Corporation means we’re socially responsible and committed to BEING THE CHANGE we wish to see in the world. We give back to environmental nonprofits as a member of 1% for the Planet and partner with other mindful companies.

We believe small choices impact the world big time.

We chose the name Makeena because it means happiness in Swahili and abundance in Hawaiian. We like to say Makeena also means empowerment because it puts the power of shopping for good directly into the hands of big-hearted consumers like you.

Meet
Our Team

KAREN FRAME

Co-founder & Ceo, Board Chair

Passionate about making the world a better place, Karen believes technology holds the key to helping more people discover, buy and enjoy healthy, eco-friendly products. Like most entrepreneurs, Karen is multi-faceted and draws on her background in the natural products and data analytics industries while building the Makeena community. Not to brag, but she holds a CPA and a law degree.

FAVORITE MAKEENA BRAND: Lundberg Farms

DAVID FARBER

Technical Co-Founder

David is the guy who helped conceive how the Makeena app could support a healthy, eco-friendly lifestyle. Drawing on more than 20 years of experience in software and systems development, he uses his hands-on know-how to make the app shine.

FAVORITE MAKEENA BRAND: BOBO’s

RICK CORD

Vice President,
Business Development

An avid cyclist, Rick is devoted to optimizing performance with healthier, better-for-you products. Rick focuses on establishing and growing Makeena’s partnerships with natural products brands. He has an extensive background in technology and professional sports.

FAVORITE MAKEENA BRAND: Karma Nuts

NICOLE SPRACALE

Vice President,
Special Projects

Nicole is purpose-focused and geeks out on all things around people and marketing. Always up for a challenge, she loves to take on any project we throw at her, leveraging her extensive background in HR and Technology start-ups.

FAVORITE MAKEENA BRAND: Taste Republic

MEGUMI REAGAN

Director of Community

Megumi is all about really really good clean food and beverage. In fact she thrives on that and on empowering consumers to exchange ideas and more on how to lead and live healthier and happier lives.

FAVORITE MAKEENA BRAND: Zoup!

RAE JORDAN

Director of Collaborations

Rae has been vegan since childhood, and has a passion for sustainable and ethical living. Spreading the word about conscious consumption and holistic wellness is her passion. Her goal is to make connections and build a solid community!

FAVORITE MAKEENA BRAND: Goodbelly

SHONELLE SOSA

Manager, Production Design

Shonelle believes design can be both functional and creative to convey messages, be remembered, and be useful toward a greater goal. She edits all of our brand partner product photos for Makeena, as well as designs our one-pagers, banners and presentations to help spread the Makeena’s vision.

FAVORITE MAKEENA BRAND: I and Love and You

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