We're Makeena:
a rewards app for good

We want everyone on this big, beautiful planet of ours to easily find and afford healthier food, eco-friendly products, you know, the good stuff. So we created an app that instantly connects you to better choices — products that are better for your health, better for your life, and oh yeah, better for the planet.

Like many of the products you’ll find on our app, Makeena is part of a larger movement — a movement to build better businesses. Being a Certified B Corporation means we’re socially responsible and committed to BEING THE CHANGE we wish to see in the world. We give back to environmental nonprofits as a member of 1% for the Planet and partner with other mindful companies.

We believe small choices impact the world big time.

We chose the name Makeena because it means happiness in Swahili and abundance in Hawaiian. We like to say Makeena also means empowerment because it puts the power of shopping for good directly into the hands of big-hearted consumers like you.

Meet Our
Founding Team

KAREN FRAME

Founder

Passionate about making the world a better place, Karen believes technology holds the key to helping more people discover, buy and enjoy healthy, eco-friendly products. Like most entrepreneurs, Karen is multi-faceted and draws on her background in the natural products and data analytics industries while building the Makeena community. Not to brag, but she holds a CPA and a law degree.

FAVORITE MAKEENA BRAND: I and Love and You

DAVID FARBER

Tech

David is the guy who helped conceive how the Makeena app could support a healthy, eco-friendly lifestyle. Drawing on more than 20 years of experience in software and systems development, he uses his hands-on know-how to make the app shine.

FAVORITE MAKEENA BRAND: BOBO’s

RICK CORD

Operations

An avid cyclist, Rick is devoted to optimizing performance with healthier, better-for-you products. Rick focuses on establishing and growing Makeena’s partnerships with natural products brands. He has an extensive background in technology and professional sports.

FAVORITE MAKEENA BRAND: Pipcorn

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