Karen Frame

Chief Executive Officer & Co-founder

Karen is passionate about being an entrepreneur and making the world a better place.  She firmly believes that building a technology company in the natural products space will encourage people to shop healthier because makeena will make it easy for them to make smarter choices.  Karen became an entrepreneur in the early 1990s when she moved to Boulder, Colorado, and built and operated two interactive touchscreen kiosk companies, one for the real estate industry and one for the natural products industry.  Since then, Karen has been general counsel for a number of emerging growth and publicly-held software and data analytics companies.  Karen earned her degree in accounting and business from Indiana University and a CPA and law degree from the University of Illinois.  She also attended Oxford University, focusing on international business transactions, and taught Principles of Business for Entrepreneurs in the Cross Campus Entrepreneurship Certificate Program at the University of Colorado.

David Farber

Technical Co-founder

David believes that excellence, when pursued in technology, produces systems that lay the foundation for business success and deliver outstanding value for customers.  With over 20 years of experience in software and systems development, David expertly guides projects from inception to deployment and then works with teams to enable continuous sustainable enhancement.  He has a tremendous breadth of hands-on know how to draw against, from commercial ERP software to high-availability, high-profile backends for world famous media companies to lean MVPs for hot startups.  David earned his Bachelor of Electrical Engineering from the Georgia Institute of Technology.